OVERVIEW

The launch of Clinique’s first full franchise to meet the needs of their youngest clients. These Pep-Start multi-taskers began as a Sephora skin care exclusive, but soon became a global phenomenon in skin care. The launch reinforced Clinique’s relevance with an audience that many heritage brands find most elusive.

ROLE

Role: Lead copywriter for franchise. Wrote all print and digital advertising, visual merchandising. Oversaw all video messaging and copy.