http://clnq.co/2l4jSBT Turn your moisturizer into makeup with new Clinique BIY Blend It Yourself Pigment Drops. One drop of pure pigment creates sheer coverage, two or three for a fuller, flawless finish. Customize your foundation to meet your skin needs. Clinique BIY Pigment Drops take on the finish of the moisturizer you blend it with.

BIY

Transform your favorite moisturizer into a BB, CC or full-coverage foundation. One drop of pure pigment creates sheer cover. Two or three, a flawless finish. From daytime to datetime and everything in between. One drop. Endless possibilities.

BIY was a runaway hit amongst artists and no-makeup, makeup lovers.

Role: Lead copywriter for full 360° ad campaign. Positioning, ideation, packaging, campaign concepts, and visual merchandising.

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