CLINIQUE X CRAYOLA
When Clinique teamed up with the world’s favorite crayon brand Crayola, my inner-child swooned. The unique (and fun) challenge was shaping a campaign that spoke to our child-like enthusiasm but held true to the sophistication of the legendary beauty brand. To date, it’s been Clinique’s most successful collaboration.
Role: Lead copywriter in charge of positioning, ad copy, visual merchandising, event ideation, client experiences, makeup tips and more.