FRESH PRESSED BOOSTER WITH PURE VITAMIN C 10%

It’s Vitamin C, so why not advertise with an orange?

Well, little known secret: while Vitamin C is applauded for being great for skin, it’s freshness greatly impacts the ability to deliver at its full de-aging potential. That’s why Clinique developed an extraordinary packaging that isolates the pure Vitamin C until activation, maintaining its freshness and full power for maximum results. It’s also why we took the unique position of “fresh means power,” and a message that spoke to clients tired of waiting for younger-looking skin.

Pow! De-Aging, for the impatient.

Role: Copy Lead responsible for positioning, ideation, ad copy, visual merchandising and .com.