GREAT GIFTS, TO GIVE OR TO KEEP
Leading Copy for Holiday, Promotions and Clinique’s famous Bonus Time involved producing an enormous volume of content for the brand’s highest traffic programs. Each had a huge number of offerings for users to navigate, but as the “destination for great gifts,” we found cheerful ways to guide them.
Role: Campaign concepting and positioning. Copy for all gift guides, retailer exclusives, merchandising, promotions, advertising, product pages, editorial stories, and hand out cards.