MOISTURE SURGE HYDRATING SUPERCHARGED CONCENTRATE
What’s in your moisture? In this campaign we delivered for thirsty skins everywhere. Clinique asked us to tell the story of these innovative spheres that work like a mini-paradise, nutrient-rich and full of antioxidants to save skin from dryness and damage. In a gel-to-liquid formula that seals moisture in and damaging radicals out. The program was, refreshing.
Role: Lead copywriter across all channels of the 360° campaign.