MOUNT GAY PACKAGING REDESIGN AND EDUCATION SITE
The 1703 Master Select blend features a blend of copper column and copper pot rums from Mount Gay’s oldest reserves–ranging from 10 to 30 year old rums–created and hand-picked by Master Blender Allen Smith.
The redesign with Dragon Rouge strengthened the connection of brand heritage and conveyed a premium status. Messaging on the primary and secondary pack tells the captivating story of 1703. After the project was complete, I was able to continue writing the story of Mount Gay when I was tasked with developing and writing their education site for brand ambassadors. You can find the site here.
Role: Copywriter, all packaging components and storytelling enclosures. Development and writing for education website.