Exercise is an essential part of your beauty routine, so Clinique created products that play as hard as you do.
In this 360° campaign that sprinted start to finish, we highlighted this innovation in high performance formulas, designs, and results.
Sweat-proof makeups that outsmart shine and let skin breathe. Cooling body swipes that cleanse and refresh. And 24-hour mascara that stays...just where mascara should.
Role: Lead copywriter for positioning, ideation, product naming, packaging, campaign concepts, and visual merchandising.