The launch of Clinique’s first full franchise to meet the needs of the young millennial. These Pep-Start multi-taskers began as a Sephora skin care exclusive, but soon became a global phenomenon in skin care. The launch reinforced Clinique’s relevance with an audience that many heritage brands find most elusive.

Check out the Pep-Start landing page to learn more.

Role: Lead copywriter for franchise. Wrote all print and digital advertising, visual merchandising. Oversaw all video messaging and copy.