BIG HAIR ENERGY
BUMBLE AND BUMBLE
THICKENING DRYSPUN TEXTURE SPRAY
OVERVIEW
It’s the ultimate power pose. That confidence which comes from holding your hair up high. To launch Bumble and bumble Thickening Dryspun Texture Spray Light and support the Thickening Franchise, the messaging and content were developed to celebrate all those bigger, bouncy, bolder styles that speak volume(s) without saying a word. An empowering, unapologetic campaign.
ROLE
Copy & Editorial Director. See full project credits.
Campaign Video
Key Visuals
Social Teaser
Campaign Page
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Social
Email Campaign
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Project Credits
GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
SENIOR ART DIRECTORS
Alison Marana
VIDEO + EDITING
Peter Tannenbaum
Julia Keith
DIGITAL ART DIRECTION
Francesca Maida
HAIR
Evanie Frausto
MODEL PHOTOGRAPHY
Ben Hassett
WARDROBE
Bobette Cohn
MAKEUP
Kuma
PRODUCT PHOTOGRAPHY
DIRECTION + DESIGN
Luisa Soley
PRODUCT PHOTOGRAPHY
Halves Studio
PRODUCER
Nadia Sadigianis | Hera Projects
CASTING
Hollie Schliftman