BIG HAIR ENERGY

OVERVIEW

It’s the ultimate power pose. That confidence which comes from holding your hair up high. To launch Bumble and bumble Thickening Dryspun Texture Spray Light and support the Thickening Franchise, the messaging and content were developed to celebrate all those bigger, bouncy, bolder styles that speak volume(s) without saying a word. An empowering, unapologetic campaign.

ROLE

Copy & Editorial Director. Oversaw all communications from packaging through digital campaign. See full project credits.