OVERVIEW

What’s in your moisture? In this campaign we delivered for thirsty skins everywhere. Clinique asked us to tell the story of these innovative spheres that work like a mini-paradise, nutrient-rich and full of antioxidants to save skin from dryness and damage. In a gel-to-liquid formula that seals moisture in and damaging radicals out. The program was, refreshing.

ROLE

Lead copywriter across all channels of the 360° campaign. Agency direction.