OVERVIEW

What’s in your moisture? This campaign delivered for thirsty skin everywhere, telling the story of the innovative spheres in Clinique's Moisture Surge Supercharged Concentrate. Nutrient-rich and full of antioxidants, they save stressed skin from dryness and damage in a gel-to-liquid formula that seals moisture in and damaging radicals out. The result was refreshing.

ROLE

Lead copywriter across all channels of the 360° campaign. Agency direction. See full project credits.