LIVE
IN
VIBRANT
COLOR
BUMBLE AND BUMBLE
ILLUMINATED COLOR COLLECTION
OVERVIEW
Bumble and bumble Pros know color. How to give it. How to correct it. How to enhance it. How to keep it. We developed it in close partnership with our master colorists, and their expertise shaped everything from formulation to product language. This campaign captured the uncompromising vibrancy of radiant hair color that actually stays. Turning up the dial on a fresh shade, defending it against fade. Powered by a bold, rebellious spirit, it’s a message so convincing it even inspired me to dye my hair.
ROLE
Copy & Editorial Director. Oversaw all communications from packaging through digital campaign. See full project credits.
Campaign Video
Key Visuals
How-to Videos
Pro Interviews
Landing Page
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Email Campaign
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Social
Project Credits
GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
SENIOR ART DIRECTORS
Alison Marana and
Kiera Ormut Fleishman
VIDEO + EDITING
Peter Tannenbaum
DIGITAL DESIGN
Francesca Maida
HAIR
Evanie Frausto
HAIR COLOR
Evanie Frausto
Dana Yurik
MODEL PHOTOGRAPHY
Christine Hahn
WARDROBE
Spencer Singer
MAKEUP
Marcelo Gutierrez
PRODUCT PHOTOGRAPHY
Halves Studio
PRODUCER
Nadia Sadigianis | Hera Projects
CASTING
Hollie Schliftman