OVERVIEW
For the Bumble and bumble Seaweed Collection launch, the campaign created an oasis for all hair types. The shine that comes from a nutrient-infused daily routine of whipped scalp scrub, gentle cleanser, hydrating conditioner, and versatile air-dry cream — all infused with Royal Sugar Kelp, Green Microalgae, and Pacific Sea Kelp for effortless styling.
ROLE
Copy & Editorial Director. Oversaw all communications from packaging through digital campaign. See full project credits.
Video
Key Visuals
Campaign Page
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Campaign Page
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Email Campaign
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Email Campaign
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Social
Stylist Education
Project Credits
GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
SENIOR ART DIRECTOR
Alison Marana
VIDEO + EDITING
Peter Tannenbaum
ASSOCIATE DIRECTOR
GLOBAL DIGITAL DESIGN
Francesca Maida
HAIR
Amy Farid
BTS
Kearaha Bryant
VISUAL MERCHANDISING
Nikole Glenn + Rose Suna
PACKAGING DESIGN
Paula Ip
PRODUCER
Sara Zion
MODEL PHOTOGRAPHY
David Roemer
WARDROBE BY
Rebecca Dennett
CASTING BY
Hollie Schliftman
MAKEUP
Yacine Dialo
PRODUCT PHOTOGRAPHY
Halves Studio