OVERVIEW

This Bumble and bumble campaign championed styling fearlessly, proving that taking your repair to the next level means taking your style next level. Heat, color, and physical damage? They didn't stand a chance against the new Bond-Building Repair Oil Serum. But this wasn't just damage control — it was about unleashing transformative repair to push every look past its limits. That radical self-expression the brand is known for.

ROLE

Copy & Editorial Director. Oversaw all communications from packaging through digital campaign. See full project credits.