OVERVIEW
For routes you take, and styles you make. As the tagline suggests, BLVD & CO is a brand going places, rolling out ten hair products across more than 2,600 retail and online doors in just one year. Their promise: salon-grade formulas without the salon price tag. And they are not kidding — these products earn a permanent spot in the medicine cabinet.
ROLE
Foundational positioning, voiceovers, information architecture, and website copy. See full project credits below.
Campaign Ads
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Brand Identity & Voice
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Brand Identity & Voice
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Social and Product Page Videos
Product Pages & Grooming GPS
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Project Credits
AGENCY
EAST EAST Creative
CREATIVE + ART DIRECTION
Camille von Simson
Melissa Knapp
COPY/UX WRITING
Terry Tom Brown
PHOTOGRAPHER
Julian Cousins
STYLING
Meaghan Carrigan
SET DESIGN
Jilanna Allison
MAKEUP
Harol Prado