BLVD & CO
OVERVIEW
For the routes you take, and the styles you make. As the tagline implies, BLVD & CO is a brand going places, rolling out ten products across more than 2,600 retail and online doors in just one year. Their promise: salon-grade formulas without the salon price tag. And they are not kidding — these products live permanently in my own medicine cabinet. ROLE
Copy/Positioning. See full project credits below.
Campaign Ads
Brand Identity & Voice
Swipe on the down to read on or tap the carousel to jump to other pages.
Social and Product Page Videos
Product Pages & Grooming GPS
Swipe down on the desktop frame to read on, and tap the carousel to jump to other pages.
