OVERVIEW
Bumble and bumble partnered with actress Brittany O'Grady on a campaign celebrating the brand's #1 bestseller, Hairdresser’s Invisible Oil Heat/UV Protective Primer. The campaign highlighted O'Grady's fearless self-expression and the product's proven ability to cut frizz by 50% in extreme humidity.
ROLE
Copy & Editorial Director. Oversaw all communications from packaging through digital campaign. See full project credits.
BRITTANY O’GRADY x Bumble and bumble.
Hair Stories
Why Bumble and bumble?
My Personal Hair Journey
Hairdresser’s Invisible Oil Heat/UV Protective Primer
Key Visuals
Product Ads
Project Credits
GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
SENIOR ART DIRECTOR
Alison Marana
HAIR
Felicia Burrows
VIDEO EDITING
Peter Tannenbaum