Bumble and bumble.
HOLIDAY
OVERVIEW
The holidays, like hair, often call for reinvention. Two immersive worlds brought this to life: an electric, 24-hour destination where hydration flows all night, and a magical cityscape of care & styling wonders. Both span every touchpoint, from packaging to the complete digital rollout.
ROLE
Copy & Editorial Director overseeing all communications. See full project credits.
Holiday Hair Tutorials
Open 24/7 Email Campaign
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Bb.Wonderland Email Campaign
Touch or drag to scroll entire emails from our 2024 holiday program.
Wonderland Social
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Project Credits
Open 24/7
VP GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
PACKAGING ART DIRECTION + DESIGN
Nikole Glenn
CAMPAIGN ART DIRECTION
Alison Marana
DIGITAL ART DIRECTION + DESIGN
Francesca Maida
DIGITAL COPYWRITERS
Julie Chen & Lyz Mancini
VIDEO + EDIT
Peter Tannenbaum
MODEL PHOTOGRAPHY
Felisha Tolentino
HAIR
Lead by Amy Farid
supported by: Roz Murray, Joey Gallagher, Zina
MAKEUP
Yacine Dialo
WARDROBE
Felicia Garcia Rivera
CASTING
Hollie Schliftman
SHOOT PRODUCER
Sara Zion
PRODUCT PHOTOGRAPHY
Halves Studio
PACK SHOTS
Rick Burda
Bb.Wonderland
VP GLOBAL CREATIVE DIRECTOR
Susie Aminian
EDITORIAL & COPY DIRECTOR
Terry Tom Brown
PACKAGING ART DIRECTION + DESIGN
Nikole Glen + Paula Ip
PACKAGING PHOTOGRAPHY
Dominic Neitz
PACKAGING SET DESIGN
Daniel Murphy
MODEL PHOTOGRAPHY
Christine Hahn
HAIR BY
Evanie Frausto
MAKEUP
Marcelo Gutierrez
WARDROBE
Spencer Singer
SENIOR ART DIRECTION + DESIGN
Kiera Ormut Fleishman + Alison Marana
VIDEO EDIT + ANIMATION
Raj Jeshang
PRODUCT PHOTOGRAPHY
Halves Studio
DIGITAL ART DIRECTION
Francesca Maida
DIGITAL COPYWRITERS
Julie Chen & Lyz Mancini
PACKSHOT PHOTOGRAPHY:
Rick Burda
MODEL SHOOT PRODUCER Nadia Sadigianis | Hera Projects
CASTING
Hollie Schliftman