OVERVIEW
Transform your favorite moisturizer into a BB, CC, or full-coverage foundation. One drop of pure pigment creates sheer cover. Two or three, a flawless finish. From daytime to datetime and everything in between. One drop. Endless possibilities.
BIY blend-it-yourself pigment drops were a runaway hit amongst artists and no-makeup, makeup lovers.
ROLE
Lead copywriter for full ad campaign. Positioning, ideation, campaign concepts, education materials, and visual merchandising. See full project credits below.
Print Ad
Campaign Video
Product Page
Project Credits
SVP, GLOBAL CREATIVE DIRECTOR
Melissa Knapp
VP, CREATIVE DIRECTOR
Darwin Tomlinson
ART DIRECTOR
Ryan Weimer
COPY MANAGER
Terry Tom Brown