OVERVIEW

When Clinique teamed up with the world’s favorite crayon brand Crayola, my inner-child swooned. The unique (and fun) challenge was shaping a campaign that spoke to our child-like enthusiasm but held true to the sophistication of the legendary beauty brand. To date, it’s been Clinique’s most successful collaboration.

ROLE

Role: Lead copywriter in charge of positioning, ad copy, visual merchandising, event ideation, client experiences, makeup tips and more.

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