OVERVIEW
When Clinique teamed up with the world’s favorite crayon brand Crayola, it was enough to make any writer's inner child swoon. The unique challenge was shaping a campaign that spoke to that child-like enthusiasm but held true to the sophistication of the legendary beauty brand. To date, it’s been Clinique’s most successful collaboration.
ROLE
Lead copywriter in charge of positioning, ad copy, visual merchandising and event ideation. See full project credits below.
Key Visuals
Site Experience
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Site Experience
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Live
Project Credits
SVP, GLOBAL CREATIVE DIRECTOR
Melissa Knapp
VP, CREATIVE DIRECTOR
Darwin Tomlinson
ART DIRECTOR
Ryan Weimer
COPY
Terry Tom Brown