BLVD & CO
OVERVIEW
For the routes you take, and the styles you make. As the tagline implies, BLVD & CO is a brand going places, rolling out ten hair products across more than 2,600 retail and online doors in just one year. Their promise: salon-grade formulas without the salon price tag. And they are not kidding — these products live permanently in my own medicine cabinet.
ROLE
Foundational positioning and voice, campaign voiceovers, information architecture, copy. See full project credits below.
Campaign Ads
Brand Identity & Voice
Scroll down on device to view all content or tap dots to jump pages.
Rotate your phone to landscape mode for full laptop view.
Social and Product Page Videos
Product Pages &
Grooming GPS
Swipe down on the desktop frame to read on, and tap the carousel to jump to other pages.
Rotate your mobile device to landscape
mode for full laptop view.
Project Credits
AGENCY
EAST EAST Creative
CREATIVE + ART DIRECTION
Camille von Simson
Melissa Knapp
COPY
Terry Tom Brown
PHOTOGRAPHER
Julian Cousins
STYLING
Meaghan Carrigan
SET DESIGN
Jilanna Allison
MAKEUP
Harol Prado