LIFE’S A MARATHON.
LOOK GOOD RUNNING IT.

OVERVIEW

Exercise is an essential part of your beauty routine, so Clinique created products that play as hard as you do. In this 360° campaign that sprinted start to finish, the team highlighted this innovation in high performance formulas, designs, and results. Sweat-proof makeups that outsmart shine and let skin breathe. Cooling body swipes that cleanse and refresh. And 24-hour mascara that stays... just where mascara should.

ROLE

Lead copywriter for positioning, ideation, taglines, product naming, packaging, campaign concepts, and visual merchandising.

Campaign Ad

Taglines

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Packaging & Visual Merchandising

Project Credits

SVP, GLOBAL CREATIVE DIRECTOR
Melissa Knapp

VP, CREATIVE DIRECTOR
Darwin Tomlinson

ART DIRECTOR
Ryan Weimer

PACKAGING
Valerie Alaimo

COPY
Terry Tom Brown

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