OVERVIEW
Great gifts, to give or to keep. Leading copy for Holiday, Promotions, and Clinique’s famous Bonus Time involved producing an enormous volume of content for the brand’s highest traffic programs. With so many offerings to navigate, cheerful messaging guided users through this destination for sweet gifts.
ROLE
Campaign concepts and positioning. Wrote copy for all gift guides, retailer exclusives, merchandising, promotions, advertising, product pages, editorial stories, and hand out cards. See full project credits below.
Holiday Merchandising and Print Advertising
Bonus Time & Promotions
Project Credits
GLOBAL CREATIVE DIRECTOR
Melissa Knapp
SENIOR ART DIRECTION
Jenn McManus
DESIGN
Gerard Mirra
COPY
Terry Tom Brown