OVERVIEW

The 1703 Master Select blend features a blend of copper column and copper pot rums from Mount Gay’s oldest reserves–ranging from 10 to 30 year old rums–created and hand-picked by Master Blender Allen Smith.

The redesign with Dragon Rouge strengthened the connection of brand heritage and conveyed a premium status. Messaging on the primary and secondary pack tells the captivating story of 1703. After the project was complete, I was able to continue writing the story of Mount Gay when I was tasked with developing and writing their education site for brand ambassadors.

ROLE

Copywriter, all packaging components and storytelling enclosures. Development and writing for education website. See full project credits below.